Always on DAZN

Visual Identity

‘Always AJ’ and 'Always Canelo' are weekly short-form entertainment show that invites fans into the world of these superstar athletes. Incorporating social media content, the first series of episodes debuted in DAZN Boxing's Instagram (@DAZN_boxing) to hype up their upcoming bouts.

I had the opportunity to lead design and collaborate with editors in the inception of the identity. Overall, we aimed for a unique angle for each superstar's show, while maintaining DAZN's core brand as the foundational backbone.