DAZN Social Media

Brand Development

Agency: DAZN Creative

In order to help maintain visual consistency across all content for DAZN Boxing (@daznboxing) and DAZN Canada (@dazn_ca), the DAZN creative team developed a guidelines system that would help address this objective while adhering to the brand's core DNA: grit, raw, and uncomplicated.. It was key to understand what type of content makes it into their social channels and what common threads we could find among these to develop said system. Additionally, we wanted to ensure that every post would be as bold as possible for engagement reasons, and that, no matter the sport, every post would share visual consistency in order to grow brand awareness.

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